This campaign celebrates the role soup has played in every culture’s history. 

 

I used illustrations from BUCK Sydney and Chulo Creative and brought them to life for the social and DOOH assets. I was supplied large art work files in Photoshop and animated them in After Effects. The steam coming off the soups was stock footage that I keyed out and adjusted accordingly.

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Client: Heinz

Creative Agency: TBWA Sydney
Production: Bolt
Illustration House: Chulo Creative
Illustrator – Gerad Taylor
Animation House: BUCK